WonderDriver.com

Much has been said about Ford quick response to profitability after the implosion in the industry, but outside of North America, in high growth markets in the world Asia-Pacific/Africa, Ford still struggling.

While Ford is right to point out that it was profitable in all regions – North and South America, Europe and Asia-Pacific/Africa – the claim is less impressive on closer examination. For the second quarter of 2011, which recorded $ 267 million in pretax profit in South America and $ 176 million in Europe. Question the most important growth market in the future, Asia-Pacific/Africa, Ford gains was barely $ 1 million. No, that’s not a typo: one million dollars.

Ford, however, recognizes the need for growth of the APA. Part of the reason for the low profit this quarter – Ford made $ 113 million during the same period last year – is a strong investment in new factories, marketing and initial costs.

North America is that Ford makes most of its sales, the region accounted for 84 percent of all pretax profits at Ford in the quarter.

Possibility Related Posts:

• Ford Focus EV Delaying Launch New Cars By Year 2012
  Ford is delaying the full release of its approach to electric vehicles. Ford's marketing team posted a message on the forum detailing my Focus Electr...
• Ford announced another truck F-150
  More important news today to recall, Ford announced that 1.1 million trucks will be called again because of possible corrosion of the straps that hold...
• Ford Explorer will be imported into Germany this year
  Many SUV enthusiasts rubbing their hands with the new Explorer 2011, edition of a legendary model in the U.S. and much of the world, design, perform...