Archive for the ‘New Fiat Strada’ Category
Fiat Will Perform The Competition With Volkswagen Golf Sales Direction
April 20th, 2011 | 
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Fiat has decided that it will launch a new conventional sedan to compete in the Volkswagen Golf, best-selling car in Europe. Instead, Fiat CEO Sergio Marchionne wants the Italian automaker to replace its slow-selling Bravo hatchback compact crossover pendant with a new record inspired by the hot-selling Nissan Qashqai.
Marchionne first hinted at Fiat’s plan to make the movement of goods in bold at the Detroit Motor Show in January.
Fiat finalized the decision to make the change last month, people with direct knowledge of the matter told Automotive News Europe. The car was launched in 2013, sources said.
Because of the Qashqai, Nissan has gone from being a factor that has the No. 5 vendor in the crucial segment.
The compact segment is the second largest segment in Europe with total sales of 3.16 million units last year, according to JATO Dynamics. Covenants accounted for 22 percent of Europe’s total sales of 14.3 million units last year. The subcompact segment was largest in Europe with 3.64 million sales and a 25 per cent.
The current Bravo and Qashqai launched in Europe in 2007. Its sales results were close at first, but last year the Qashqai outsold the Bravo by a margin of 5 to 1 (216091-44850), according to JATO.
Nissan launched the Qashqai, which looks like an SUV, but it was a benchmark in the Gulf, to replace the slow-selling Almera compact range.
The car has been a great success, surpassing the popular Peugeot 308 range of hatchbacks and wagons over 50,000 units last year.
By contrast, the Bravo, only offered as a five-door hatchback, spiral saw its sales below 95,292 units in its first full year on the market (2008) to 44,850 units in 2010. Is the ranking in the segment has fallen to number 18, No. 12, according to data from JATO.
How bad has slipped on Bravo? It sold for a niche product, the Skoda Yeti (47,003) and just beat the Toyota Prius gasoline-electric hybrid (42 816).
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New Fiat Strada 2011 Sporting version was introduced in Brazil
Fiat Brazil launches and introduces the new Strada Sporting, sports version of the famous pick-up based on the Palio, a model that is ‘feasible’ for European markets, but it is very important for South America where this type of vehicle has a large market in which European and American manufacturers have developed to compete with rivals Strada, remember the Chevrolet Montana and the Peugeot Hoggar.
The Sporting version is distinguished by a front spoiler, headlights polished, colorful skirts, sport pedals, seat belts, red and alloy wheels of 15 inches, while the motor supply is clear, the new E.torQ, developed by FPT, the 1.8i 16V that delivers 132 hp, will be mated to a 5-speed manual transmission, more urban and sporting vocation for the Strada.
The Fiat Strada Sporting, 2011, is only available in a simple cabin with two seats, will be offered in Brazil at a price of 46,270 real, just under 21,000 euros at current exchange rates, including standard air conditioning, trip computer, steering assisted and electric windows. More photos after the jump, if you want to know more about releases in America click here.